A logo is a single image that provides identity and brand value to a company. A logo is on marketing materials, equipment, and on all vehicles at Lawrence Companies. Since 1932, Lawrence Companies’ logo has changed as the company has.
In recent years, Lawrence Companies’ logo has changed to match the vision of the company. A vision of extensive growth in the coming years for the company. So how do you present this vision through a logo?
The Lawrence Companies’ logo resembles a Peregrine Falcon. Known for the being the fastest member of the animal kingdom with a highest measured speed of 242 miles per hour! The logo is positioned so that the Falcon is always forward facing to display forward motion. This forward motion ties into the values and goals of Lawrence Companies. As a transportation company, Lawrence Companies wants to be moving forward. Whether with technology, company culture, or industry advancements, we continuously seek improvement to move the company forward. This includes employee development and creating a culture where employees can thrive.
The dominant blue coloring of the logo ties into Lawrence Companies’ brand color scheme. Blue also evokes feelings of trust. Trust is an essential part of Lawrence Companies’ business as it continues to provide the best service for the customer. The trust customers put in Lawrence Companies’ has built a reputation of strong customer service that is recognized across the globe.
Blue is also one of the dominant colors in the United Van Lines Brand. This similarity brings together the 80-year affiliation between Lawrence and United. It is a reminder of Lawrence Companies’ great history of moving customers with exceptional service.
Lawrence Companies’ logo displays the essence of the business. The history, culture, and vision are all represented in it. Without the exceptional services Lawrence Companies provides, the logo means nothing.
It takes hard work from the employee owners to keep the business going strong for the future. Each employee must tackle their tasks with passion, integrity, and a desire to succeed. This will ensure that Lawrence Companies is a place where people want to work, and customers want to do business. To find out more about joining the Lawrence Companies’ team, visit the career page on the website.